In the Network Marketing World “content is key”. If that content is just laying under a rock though, it will never get noticed and that means NO traffic for you. The goal is to drive targeted prospects to your central hub, your blog; which should then link to your sales funnel, by connecting with others through your preferred social media marketing.
It takes a little time to establish an online presence, and have people notice your blog. Set a realistic goal for yourself that keeps you creating content (a blog post, article, video etc…) CONSISTENTLY!
Consistency is extremely important to start driving traffic to your blog. Social media marketing is the next stepping stone to start building relationships and driving those people to your blog. Value is also very important. You content needs to be VALUABLE and interesting. Not always serious, but fun and educational!
Not a lot of people have a marketing budget set a side, and that is where social media marketing becomes your lifeline. Blogging and social media is completely FREE traffic and essential to your marketing business. But it takes consistency and continually publishing valuable content. You don’t have to be a complete guru, but put a little time and effort to think about your audience!
Facebook is first & freaking fabulous! You should already have a profile page and a Fan Page. If not, your FB Fan page should be the central focus to your social media marketing campaign. The key is to keep pushing out valuable content not directly related to your primary business or product. You want to have fun, let your personality show and be real; just be you! This will keep your fans interested and genuinely connected as they relate to real people.
BE CONSISTENT! As long as you are updating your status a couple times a day is great! Another good visual is to use a custom HTML tab to promote a special offer or free training (video, e book, boot-camp) if you have one to offer. This might be something that will catch new visitors when they reach your Fan Page.
If you are focusing on Facebook and have your Fan Page with a good following- you might want to think about creating your own group(s). Starting with one using your name as the title and have a fun picture of you. That way people will begin to see you more… recognize you, trust you, and feel more connected. It’s important to network, acknowledge people, and engage in conversation. Make sure you respond to every post and questions directed to you. Being involved in groups and posting excerpts from your blog will also allow you to drive more traffic to it. You definitely want to set yourself apart from others as much as possible and always create VALUE. If people do not feel you are contributing information they need or want, what’s the point of them staying connecting or even acknowledging you?
If you do have a marketing budget and are ready for the next step, Facebook Ads and Pay-Per-Click is a good place to start (it’s cheaper than Google). There are a number of targeting options, so make sure that your criteria is appropriate, and you invest some time to learn the best strategies. You want to think like your audience, so you can create the most effective campaigns.
FACT: More than 500 million active users and more than one million developers and entrepreneurs from more than 180 countries.
LinkedIn is a big opportunity for small and large businesses to reach out to other white collar professionals to connect. This is the sophisticated crowd of Facebook. Executives and CEO’s of all the top companies migrate here. You must have the appropriate interaction and proper etiquette when participating in groups and discussions with LinkedIn. Post articles with ONLY good quality content. You can’t just post content and leave; you will most likely be called out. It’s important to be actively involved and structure your articles. You must not portray any type of salesmanship what so ever! LinkedIn is one of the BEST ways to generate solid, quality leads, but you need to have a strong understanding of the type of people using the site.
FACT: LinkedIn has over 65 million members in over 200 countries.
Twitter is the approximately the 10th most visited website in the world, so take advantage of it. Twitter will link up to all social networking sites, and has a variety of applications that anyone can customize to fit their unique marketing styles. Majority of people are on twitter promoting their business and trying to sale something. On any social media site, it’s important to stand out, especially on Twitter. Set up your profile that can relate to people, give background about yourself, and a link to your blog. Being attractive and offering value is always key. Spend a little time sharing motivation quotes and upload fun pictures using twitpic.com. This will help you to stand out and be more attractive. When you send direct messages or responses don’t initially send them to your sales or landing page. It’s a turn off.
Instead give them another way for them to connect with you further. So, send them the link to your Facebook URL. It’s safe and allows them to process the thought of you being a real person. The number one way to get anyone’s attention is to give them a mention (a post @twittername). If you are doing this and mentioning quite a few people, but not generating many responses back. It’s most likely because they don’t like something they see on your profile. Using Socialoomph.com is a good tool to use to automate those following you, your direct messages, and notifications of your mentions.. You do not want to automate your tweets though. People will notice and see you more as a robot than an actual person they can relate to. It continues to grow stronger each day as newbies continue to gain access. Twitter plan of attack: read, comment, and re-tweet at least 5-10 MLM or Marketing blogs with high traffic per day. Search out and follow 20 MLM leaders on Twitter per day. (using Twellow.com & search.twitter.com)
FACT: 25% of traffic comes from inside Twitter.com & 75% of traffic comes from outside Twitter.com
Myspace is another free social networking site that you can take advantage. Targeting the appropriate demographics is key with Myspace. It is a powerful tool when used correctly, because you can decide who to send your advertising to based on a large amount of criteria. There is such a wide range of choices that you can experiment with split testing to see what is most effective for your particular business. You can sort by age, sex, height, location, hobbies, music taste, disposable income and much more. You definitely know your marketing efforts are not wasted. Making 100 friends who have an athletic body type will be 1000% more effective in selling your new protein shake than 1,000 who have extra baggage!